Black Tent

Internet Marketing

"Google has become the primary way that people learn today and do their research. That’s where they start the process."

"How do you set up your website so it’s a hub that search engines understand so that you can get found?"

Inbound Internet Marketing was pioneered by HubSpot founder Brain Halligan in 2006. At it's core is the premise that traditional marketing techniques (junk mail, cold calls, unsolicited emails, telemarketing, tv commercials) are far less effective than they had been. In fact, they are "interuption based" and likely to alienate potential customers. 48% of USPS mail is junk mail; that's 68 Billion pieces of mail per year. Casting a wide net and hoping to catch a fish can be an expensive way to do business.

In order to attract and retain customers in today's connected world, a new paridgm was needed whereby you attract customers based on their interests and their timeline. The ultimate goal is to be in front of them when they reach what Google calls the Zero Moment of Truth; the point where they are ready to act. Depending on your business, that could be a very short cycle ("Where's the closest hardware store?") or a very long cycle that invovles several opportunities and touch points for you to interact with the consumer as they begin their research ("How do I grow my business on the internet?") until they make a decison ("Black Tent Internet Marketing").

The good news for you, the small business owner, is you have a tremendous opportunity in front of you to compete against everyone for customers. Whether the consumer is converting on-line, calling to schedule service, or purchasing "off line" in your brick and mortar location, the process and the research begins on-line.

It's not enough to BE on-line. You must be FOUND on-line.

Today's Consumer

Today's consumer operates in an always connected world.

A few key statistics:

  • Of the world's 6.8 billion people, 4 billion use a mobile phone.
  • 60% of consumers do product or service research several times a month via a mobile device.
  • 9 out of 10 mobile searches lead to action, over half lead to purchase.
  • In 2018, Google properties owned over 90% of all searches.

Your Web Presence

97% of online consumers use online media when researching products and services – even if the purchase is made offline. 63% of small businesses do not have a website, and therefore miss these opportunities to connect with consumers.

But what if you don’t sell products online?

Your web presence can help these online consumers find your location and hours, find your contact and telephone information, learn about your product and services, and learn about your promotions and offers.

Bring your small business to life on the internet with Black Tent Internet Marketing. Located south of Boston, MA, we provide a full suite of internet marketing and small business internet services.

We specialize in small, local companies.

  • Web Site Design
  • Search Engine Optimization (SEO)
  • Google Adwords Pay Per Click Campaigns
  • Google Analytics Tracking
  • Search Term Rank Monitoring