Black Tent

Internet Marketing

98% of consumers use the web to research products and services in their local area.

Can customers find you?

Black Tent Internet Marketing specializes in small companies that operate within their local area.

Located south of Boston, MA, we provide a full suite of marketing and small business internet services.

Our clients range from sole proprietorships to companies with more than 50 employees.

In the Planning stage we establish goals and identify:

  • Who your customers are. Is there a particular demographic?
  • Where your customer are. Do you have a particular trade area?
  • What they are doing on the internet. Researching your services or spur of the moment transactions?
  • How they will find you. What search terms are they likely to use? Should you be building brand awareness on related sites? For example, if you are a caterer, should you be running ads on wedding planning sites?

In the Design stage we develop the strategy and determine:

  • The overall design and layout of your website.
  • How to organize the website to showcase your products and services.
  • What content is needed to be not only visually appealing to you audience, but also optimized for search engines.
  • What types of internet advertising campaigns are needed to get you in front of customers in a cost effective manner.
  • How best to leverage social media sites.

The Execution stage implements the items defined in the Design stage.

In the Execution stage:

  • Your website goes live and is submitted to the search engines.
  • Your ads begin to run.
  • Your business information is submitted to local listing sites.
  • Social media accounts and pages are set up.
  • Tracking services are enabled.

The Measurement stage begins after the first Execution stage.

In the Measurement stage we track what is actually happening and match this data against what we defined in the Planning stage:

  • How many visitors are we getting and where are they coming from?
  • How long are they staying on the website and what are they doing on the site?
  • How are the ads performing and are they profitable?
  • Where does the website rank on the different search engines for the keywords and locations that were targeted?

Bring your small business to life on the internet with Black Tent Internet Marketing. Located south of Boston, MA, we provide a full suite of internet marketing and small business internet services.

We specialize in small, local companies.

  • Web Site Design
  • Search Engine Optimization (SEO)
  • Google Adwords Pay Per Click Campaigns
  • Google Analytics Tracking
  • Search Term Rank Monitoring